Does your broadband costs suddenly jump after an introductory deal ends? Citizens Advice has said that the cheapest broadband prices increase by an average of 43% or £113 a year.
Many customers were unaware of the price increases. The rises amount to a “loyalty penalty” for customers who stay with the same provider, Citizens Advice said. The £113 figure represents a five-fold rise on what customers were paying on average in 2011 to stay on the same broadband deal.
Four of the five biggest internet service providers had these “loyalty penalties”:
- BT 12 month contract: £198 (67% increase)
- Sky 12 months: £120 (53% increase)
- EE 18 months: £90 (36% increase)
- TalkTalk 24 months: £66 (28% increase)
Virgin Media’s 12 month plan was the only one that didn’t impose a loyalty penalty when the initial term of the contract ended.
Add into this how broadband suppliers have increased their prices:
BT ,Sky, Virgin Media and TalkTalk have all put up their prices in the past 12 months.